# Customer Analytics Services

## Attract, Engage & Retain your best Customers

Use Express Analytics' proven AI solutions to increase customer research. We at Express Analytics offer strategic CX consulting along with experienced resources to implement complete data analytics solutions.

### Core Services

## Three capabilities, one unified view.

Our Customer Analytics Services use predictive modeling and customer segmentation to gain a deeper understanding of a customer's buying habits and preferences.

### Customer Profiling

#### Build Smarter Personas with Rich Data

Express Analytics has mastered the art and science of profiling customers. Our proprietary algorithms create rich profiles based on long-term behavior and recent browsing activity; dramatically decreasing your cost of conversion and improving return on marketing spend.

#### Customer Segments

- Segment Alpha  
   High-Value · Active  
   LTV $2,847  
   Purchase Likelihood 87%  
   Engagement Score 94%  
   Churn Risk 12%

### Customer Segmentation

#### Group Your Audience, Grow Smarter

Machine learning-based analytics solutions segment your customers into distinct personas; giving you a complete competitive advantage in targeting, messaging, and conversion.

- Need-based segmentation; considers needs and wants
- Value-oriented; groups customers by economic score
- RFM segmentation; identifies best, loyal, and at-risk

### Behavioral Analysis

#### Decode What Drives Customer Actions

Predict customer actions with behavioral analysis models built on machine learning applied to large datasets. We combine predictive modeling and segmentation to reveal buying habits and intent signals that drive decisions.

### How It Works

## From raw data to real decisions.

Three connected stages; each one building on the last; turning customer interactions into competitive intelligence.

1. **Customer Interactions**  
   ### Data Collection
   Behavioral signals, transactions, support interactions, and digital touchpoints unified from every channel into a clean data layer.

**Data Streams**  
   - Web 78%  
   - Mobile 62%  
   - Email 85%  
   - CRM 46%

2. **Machine Learning**  
   ### AI Processing
   Proprietary ML algorithms cleanse, enrich, and model your data; surfacing patterns and predictions that manual analysis cannot reach.

**ML Processing**  
   47M params/sec

3. **Real-time Decisions**  
   ### Actionable Insights
   Predictions, segment intelligence, and recommendations delivered live; enabling every team to act with precision.

**Live Insights**  
   - Churn Alerts -414  
   - Upsell Signals -8,247  
   - Segments -70

## Analytics Solutions

### Six ways we surface what matters.

Each solution is designed to answer a specific business question; not just report on data.

### Customer Satisfaction Scores

Monitor how closely your business matches customer needs over time.

### Cohort Analysis

Investigate behavior across the complete customer journey lifecycle.

### Conjoint Analysis

Predict the future market performance of your service or product.

### Voice of Customer Analysis

Surface invisible market trends and preferences from VoC data.

### Look-alike Modeling

Find customers who mirror your best targets and convert precisely.

### Recommendation Engine

AI-driven content personalization based on behavior and interests.

## Who Benefits

### Built for every team that touches the customer.

- **Marketing**: Create lookalike audiences and deliver exact messages through perfect segmentation.
- **Product**: Measure feature adoption, journeys, and test changes with real customer audiences.
- **Support**: Cut through noise. Know what's not working and how to improve service operations.
- **Sales**: Identify the most popular services across market segments using historical data.
- **E-commerce**: Optimize experience and increase conversion through deep personalization.
- **B2B**: Improve client relationships and increase account value through precise understanding.

## Get Started

### You have questions. We have answers.

Need help with something? Want a demo? Get in touch; our team will follow up within 2 hours.