eBooks for Data and Marketing Leaders | Express Analytics

eBooks

Download actionable insights for every analytics leader

Browse eBooks that turn data strategy into measurable outcomes. Practical guides, frameworks, and leadership playbooks for data-driven teams.

Featured eBook

Voice of Customer Analytics and Analysis
This eBook introduces Voice of Customer Analytics (VoCA) and demonstrates how it enables you to analyze customer feedback, gain insights, and make informed decisions.
2025-06-19 15 mins Read eBook

eBooks List

  1. Voice of Customer Analytics and Analysis
    Voice of Customer Analytics (VoCA) collects relevant information from unstructured data sources, such as reviews and social media, and analyzes it to derive actionable customer insights using data science and analytics tools. Get this free e-book to understand what VoC is and how voice of customer analysis can help your business.
    Express Analytics 2025-06-19

  2. What is CDP? How to Choose the Right One?
    Understand what a Customer Data Platform (CDP) does and how to select the best solution for your business with this simple guide.
    Express Analytics 2025-06-19

  3. Tackling The Challenges of Dirty Data
    Tackle the challenges of dirty data with effective data cleaning strategies that improve data accuracy, strengthen analytics, and support better decisions.
    Express Analytics 2025-06-19

  4. How Deep Learning Enhances Multi-Touch Attribution
    Learn how deep learning improves multi-touch attribution by analyzing complex customer journeys, identifying key marketing touchpoints, and optimizing campaign performance for better ROI.
    Express Analytics 2025-06-19